Startup life

How do you start a furniture business?

You’ll need more time, money, and boundless self-belief than you ever imagined. But it’ll be worth it… promise!

You like making furniture, maybe you’re even quite good at it – and you have an eye for design. People love what you’ve made, you feel you know what people want, and most of all, you want to do what you truly enjoy every day for a living, master of your own life.

So go for it.

You’ve got a friend, someone who you have huge respect for, who knows how to do things you don’t. Whilst talking over a drink, you spot a niche in the market. You know it’ll be fun working together, and you know that between you there’s everything you need to get something this crazy off the ground. A problem shared is a problem halved, and now there’s really no excuse not to go for it.

Well, this is how we started. Then come the decisions.

It’s easy enough to start something small. But then you want a website. A good website. That costs. So you put together a plan to raise some capital, and go out and get it. Now you need to sell more products, which means you need a marketing strategy that doesn’t just rely on word of mouth, and then you realise you will need a dedicated workshop and staff to handle the larger output, designs that are easy to repeat flawlessly and efficiently, and before you know it you have the blueprint from a major business, rather than just being a couple of guys making nice tables in their local open-access workshop.

You spend the early weeks and months staring up at what looks like a huge mountain, but by focusing on each small step, you slowly start to make you way up. Finding suppliers, staying on top of cashflow, delays, mistakes, moments of crippling doubt- headaches all. But the look on a happy customers’ face is all you need after the blood, sweat and tears- job satisfaction like no other.

We see this as life in technicolour, and it is just the beginning.