All of our product development has been done in the real world with our Seeds. Seed Subscribers are the reason we’re in this position today, their support, critique and feedback has helped shape our design range. Each of the amazing people you see below have been the first to get their hands on each of the designs you see them with. Some are friends, some just signed up to our mailing list and got in touch to say they’d be interested in helping us.
As a result of this method of product development we’re so confident that we have a range of products (some of which aren’t even released yet) that fit perfectly with people's lives. They are shaped by the very people that use and live with them every day. There are no actors, no models, no studios, no location shoots - all the images you see below are the real people, with the very product they chose, in the very room our furniture now resides.